Business Plan Essentials, Part III — A vision, literally speaking, is something that you see. Creating an entrepreneurial vision, therefore, is an act of the imagination: you see it in your mind before it becomes real in the world. To craft your vision, you imagine the future, and define it in detail. People who do this…

The Mission Statment — A mission statement is a single sentence that defines what you do. It should be concise and direct, appeal to the imagination, and encompass all your activities. Ideally it should be direct and easy to memorize. The mission statement of Guitar Center, for example, is: “We help people make music.”…

A Guide for Entrepreneurs — Having a business plan is essential for entrepreneurs, whether you are launching a startup, or expanding into a new market. This post is the first in a series that will offer an overview of business-plan basics as well as instruction on its most essential elements. What Is a Business Plan? …